My What A May!
There are lots of special events this month at Running Rooster. We
are going to be really hopping (or running more like it) to keep up with
all of it, but here's on overview for you:
 May
5th:
Cinco De Mayo Party Food
Sure, this celebration has turned, in some ways, into little more than a
big marketing event for Corona and everyone else with something to sell
(us too, I admit it) but there is actually a good reason for Americans
to celebrate Cinco de Mayo beyond just an excuse to have fun.
Rather than being "Mexican Independence Day" as many believe (about 50
years off), Cinco de Mayo actually celebrates the Battle of Puebla
(1862) where a small army of Mexicans defeated a much larger army of
invading French soldiers. Why does this matter north of the Rio
Grande? Well, there is one school of thought which holds that had
the French not been delayed in occupying Mexico for another whole year
after that battle, they would have been able to render assistance to the
Confederates that much earlier, which in turn might have changed the
outcome of the American Civil War. And with the Civil War ending
in 1865, the Americans were able to assist the Mexicans in kicking the
French back out of Mexico. So, Cinco de Mayo is a good excuse for
Americans and Mexicans to say to each other "Thanks, Neighbor!
Let's have a cold one and something tasty." As a side note, the
puppet installed by Napoleon III to rule Mexico was an Austrian prince
named Maximillian, whom the Mexicans promptly shot upon their eventual
victory in 1867. Since I'm part Austrian, I have multiple ties to
Cinco de Mayo, kind of like that whole "six degrees of separation" Kevin
Bacon thing.
But what was I talking about before I started rambling? Oh
yeah, Food! For Cinco de Mayo, Running Rooster is going to
be offering:
- Tex-Mex Steak Fajitas with Rajas de
Poblanos and Pico de Gallo Corriendo ($17.99 for two);
- Seafood Enchiladas ($17.99 for two);
- Slow-braised Pork Carnitas ($9.99 for
two);
- Roasted Tomatillo Salsa ($4.50 for 8 oz.);
- Roasted Tomato Salsa ($4.50 for 8 oz.); and
- House-made zesty Guacamole ($5.99 for 8
oz.).
That's a pretty great menu for any Cinco de Mayo party. These
items are available Friday only. We'll have samples, chips, and
lots of fun. Hope to see you there.
 Now
to May 12th:
Mother's Day Gift Cards with Free Delivery
Mother's Day. It's all about flowers, breakfast in bed (or a nice
brunch), and a hand-made card from the little ones. At least
that's how it is on TV. In real life, Mom may want something that
really helps her out for Mother's Day. Let's face it, being a mom?
Hardest job in the world. That's why women do it instead
of men. Anyway, we're thinking that one possible great gift
for Mom on Mother's Day would be a Running Rooster Gift Card
with a free delivery coupon. Sure, you're going to
take care of her on Mother's Day, not let her cook or do dishes, but
there are 364 other days a year right? Maybe she would like a
break on one of those days. With a Running Rooster Gift Card and a
free delivery coupon, Mom can pick a day of her own choosing when
someone else does the cooking and the cleaning. You pick the
denomination for the gift card and we'll throw in the free delivery
coupon. That way, whenever Mom wants, she just picks up the phone
and Poof! Dinner's on the doorstep. Sounds good to
me.
Free delivery coupons are available with any gift card purchase between
now and Mother's Day.
 Week
of May 15th:
Store Anniversary Celebration - Hot Food For Dinner!
Immediately after Mother's Day, the week of May 15th, we are going to be
throwing ourselves a birthday party to celebrate our one-year
anniversary at the downtown Hollister store. But this will be more
than just the usual free balloons for the kids. (OK,
there WILL be free balloons for the kids, but that's not all.)
First off, there will be free treats and samples so just
walking in the door will be a tasty experience. Second, each day
we are going to put a different lunch and dinner menu item
on sale. But you'll have to come in to see what they
are. Third, all that week we are going to be grilling big
thick juicy 1/2 pound burgers at lunch at the
store . You can get yours right off the grill.
Lastly, and most significantly, we are using this store anniversary to
kick off our new Running Rooster dinner menu. Starting that week,
Running Rooster will be offering hot fresh-from-the-rotisserie
chickens every evening from 4:30 to 6:30. These delicious
chickens will be hot and ready to take home, or even to eat in the
store. Along with the chickens we will have hot mashed potatoes,
gravy (I promise), and a vegetable so you can get an entire warm meal.
Of course, we'll still have a selection of freshly made and chilled
other entrees for you to choose from. There are some other menu
changes as well, but we can tell you about it when we see you.
 Memorial Day:
The Return of Rooster Grillers
Memorial Day used to mean the return of white gloves and shoes for the
ladies. Now, it's all about the backyard barbeque. Am I
right guys? We're using Memorial Day weekend to bring back an old
friend. Once again this summer, Running Rooster will be offering
dry-aged 1 3/8" thick USDA Choice Ribeye Steaks that you
can toss on your grill at home and cook them just the way you like them.
Super tender and with a concentrated beefy flavor that only dry-aging
can achieve, our Rooster Griller Ribeyes bring the taste of a great
steakhouse into your own back yard.
Over the summer we'll be offering other kinds of Grillers as well, so
stay tuned!
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We've been offering brewed coffee in the store for a little while now,
but our goal was always to carry a really outstanding unique line of
coffee that was superior to anything else you could buy in town.
I'm pleased to say that we have achieved that goal. Brenda and I
went and found a great small coffee roaster in the Bay Area that is
dedicated to quality. And we have engaged them to roast three
different coffees for us which we are now offering under the label
"Rooster Brew".
The best news is that Rooster Brew coffee is completely ORGANIC and
FAIR TRADE. Being organic is important to many of you for obvious
reasons, but with Rooster Brew Coffee, you can actually taste the
difference in the cup. I've never tasted such a clean and smooth
cup of coffee. The issue of fair trade coffee may be less familiar
to you, however. Essentially, fair trade coffee is purchased
through a distribution chain which insures that the grower of the coffee
beans is paid a fair price for their product rather than being
price-exploited by middle-men which is more commonly the norm.
This gives the growers, often in poorer regions of the world, a fair
share of the revenues from the coffee and an economic incentive to
continue growing great coffee beans rather than switching to more
environmentally degrading (or sometimes illegal) ways of earning money
from the land (see www.fairtradecertified.org).
Our Organic, Fair-Trade Rooster Brew coffees are:
- Morning Crow Blend -
Morning Crow Blend is a
blend of light and dark roasts that is smooth and aromatic with
chocolate undertones. The blended roasts bring out the best of the
organic beans, yielding a coffee that is complex and satisfying.
- Le Coq Royal (French Roast) -
Le Coq Royal is Running
Rooster’s truly outstanding French Roast coffee. The flavor is thick
and velvety with a hint of marshmallow and a lingering buttery
finish. Very full flavored yet with none of the over-roasted burnt
flavors of many French Roasts.
- Mellow Bird Decaf -
Mellow Bird is a decaf
coffee that finally delivers the flavor of the best caffeinated
coffee. Using top quality beans and a Swiss water process to remove
the caffeine, Mellow Bird Decaf is bold and smooth with a clean
sweet finish. Perfect for after dinner.
You can get any of these three great
coffees at any time during our regular hours. A 16 oz to go cup or
in-store bottomless mug is only $1.00 (tasting samples are FREE!)
And we offer the beans for you to brew your own great coffee at home.
Morning Crow and Le Coq Royal come in full 1 lb bags (not 12 ounces like
most premium coffees) and are priced at $11.99 per pound, a great price
for organic coffee of this quality. Mellow Bird Decaf costs a
little more at $12.99 per pound due to the expense of the decaffeination
process. We hope you will try some soon.
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We're Looking for Summer Help
One of our great Rooster-ites working the day shift at the store will
be gone for the summer (we'll miss you Sandy!) So we're looking
for someone who can be as much fun, as friendly, as fast behind the
counter, and look as good behind the wheel of the Rooster Truck as our
own Sandy. If you know someone who you think would be great
working at Running Rooster, then we want to hear about it! Send an
email to Brenda with the info. Successful employee referrals
get a $50 Running Rooster gift card as a thank you. |
Customer Comment:
Date: 04/17/2006
Time: 06:00 PM
"The lamb that I picked up for my Easter dinner was outrageously
delicious! I loved it, as did my family. I can't thank you guys enough."
-website feedback |
May Fundraisers
Our fundraisers this month are:
- May 1-5: Hollister Aftershocks Traveling
Baseball
- May 8-12: Avon Breast Cancer 911 Angels
- May 15-19: Jovenes de Antano
- May 22-26: Rancho San Justo 8th Grade
No May Menu Calendars
I know that many of you have been asking about the May menu
calendars, but with the changes in our menu scheduling and rotation that
are starting during our Anniversary Celebration week (May 15th, see
above) it doesn't make as much sense to publish a menu in that way
anymore. So we are currently designing a new handout which we hope
to have available before the 15th. Thanks for your patience.
Subscribers Discount
Well, Spring seems to finally have sprung, and I don't know about your
kids, but mine have taken to counting the number of days left in the
school year. Weeds are growing like crazy and I'm getting
dive-bombed by the hummingbirds. In honor of this annual period of
frenzy (slightly delayed) the subscribers-only discount phrase for the
next few weeks is "Do you have anything I can take for this Spring
Fever?" Remember to use this phrase for a
10% discount on every order at Running Rooster (including lunch).
_______________________________
Mailing
List Note:
You received this email because you either added yourself to the
Running Rooster mail list on our Rooster
News page, or you indicated that you wished to be added to
the mail list via some other format, such as at the store. To be
removed from the Running Rooster mail list, simply reply to this email
with the subject line “REMOVE”. Please allow up to
3 days for removal, as I do it manually. After all, I cook chickens for
a living. This tech stuff is a pain.
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Rooster
Brew - Great new organic coffee